Stock footage has its place—but let’s be real, it rarely tells your story.
If you’re a Melbourne brand trying to connect with your audience in a meaningful way, leaning on generic clips from who-knows-where isn’t just lazy—it’s forgettable. And in 2025, forgettable is fatal.
So here’s why investing in corporate video production is the smarter move—and how it pays off in authenticity, impact, and return.
1. It’s Actually You
Stock footage was never made for your business. It’s vague by design. Corporate video, on the other hand, puts your people, your spaces, and your story on screen. You get to shape your narrative from the ground up, instead of jamming it into a pre-made mold.
Need executive interviews? Customer testimonials? Office culture reels?
This is where bespoke corporate video shines.
👉 Explore our Corporate Video Production Services
2. It Builds Trust Faster
Today’s audience can sniff out inauthenticity in a heartbeat. If they see that same drone skyline shot they’ve seen on ten other websites, their attention’s gone—and so is your shot at converting.
Real people. Real products. Real results.
That’s what a custom video brings to the table.
According to Wyzowl’s 2024 video marketing report, 96% of people say video helps them understand a product or service better. But authenticity is what holds that attention.
3. You Control the Message
Stock is one-size-fits-all. But your messaging isn’t. With a tailored corporate video, you’re in charge—from scripting and tone to shot selection and soundtrack. Every frame becomes intentional.
This is especially important for training videos, internal communications, and brand storytelling where clarity and tone make all the difference.
4. Visual Consistency = Stronger Brand Recall
When your video matches your brand aesthetic—your colours, fonts, voice, pace—you create cohesion across all your content. That’s nearly impossible with clip libraries alone.
Corporate video allows us to align every visual with your brand strategy, delivering an experience that feels fully “you”—on every platform.
5. Stock Is Cheap—But Not Always Cost-Effective
Yes, stock can save money upfront. But over time? The cookie-cutter approach can cost more in lost attention, weak conversions, and a diluted brand presence.
Investing in high-quality Melbourne video production means long-term value. You create content that’s reusable, strategic, and impactful.
Let’s Make Something Original
At Nick Addison Photography, we don’t do copy-paste. We create corporate videos that connect, convert, and look damn good doing it.
Ready to ditch the stock and stand out?👉 View Our Corporate Video Work
👉 Get in Touch to start your project
