Let’s be honest—most brand videos out there are a snoozefest.
Stock music. Wooden voiceovers. B-roll of handshakes and coffee mugs.
You’ve seen them. You’ve skipped them.
So how do you make one people actually watch… and remember?
Here’s the difference between “just another video” and something that earns the replay.
1. Stop Selling, Start Storytelling
The number one mistake? Trying to cram every product, service, and selling point into one 90-second video.
No one cares that you’ve been “innovating since 1996.”
They care about:
- Why you exist
- Who you are
- What you believe
- And how you make their lives easier, better, cooler, smarter—whatever your thing is.
Want to sell? Cool.
Tell a good story first, and the selling will take care of itself.
2. Scripted ≠ Robotic
We love a well-written script. We don’t love when it sounds like a LinkedIn post read out loud.
Watchable brand videos sound real. Like a human, not a corporation. Even in a polished shoot, tone matters. Ditch the jargon. Speak like you actually talk.
At Nick Addison Photography, we coach clients on how to keep it natural—without going off the rails.
3. Brand Video vs Promotional Video (Yes, There’s a Difference)
A brand video is about you—your values, story, mission, culture.
A promotional video is about what you offer—a service, a campaign, an event.
Here’s how they stack up:
| Brand Video | Promotional Video |
| Tells your why | Sells your what |
| Timeless content | Campaign-specific |
| Builds trust | Drives action |
| Emotional + narrative | Tactical + benefit-driven |
Smart businesses use both—but confuse neither.
A great brand video sets the emotional stage. A great promo video gets people to click.
👉 See Examples in Our Portfolio
4. Show, Don’t Say
“Trusted by hundreds of clients” sounds good.
But footage of your team on set, your product in action, or your customers using your service? That hits harder.
Strong visuals replace filler words. Real footage replaces buzzwords.
That’s the language of video.
5. Cut the Fat. Keep the Flow.
We live in a swipe culture. You’ve got 3–5 seconds to earn someone’s attention—max.
This isn’t the time for a 4-minute monologue or a bloated history lesson.
Strong brand videos have pacing. Movement. Beats. Energy.
And the edit? That’s where we lock it all in.
Ready to Make Something People Actually Watch?
If you’re just after another templated clip with soft piano music and empty promises—we’re not your guys.
But if you want a brand video that feels human, looks premium, and tells a story worth hearing—you’re in the right place.
