You need a video for your business—but what kind?
A corporate video? A promotional video? Aren’t they the same thing?
Nope. And choosing the wrong one could leave you with content that doesn’t hit the mark.
So let’s break it down—what each one actually is, when to use them, and which one’s right for your goals.
What Is a Corporate Video?
A corporate video is about your brand as a whole.
Think big picture. Culture. Mission. Identity. It introduces who you are, not just what you sell.
Common corporate videos:
- Brand overview
- Company profile
- Recruitment video
- Internal communication/training content
- Vision/values films
These videos are great for building trust, onboarding staff, or showing the world what makes your business tick.
What Is a Promotional Video?
A promotional video is about selling something specific.
It’s campaign-driven, product-focused, and geared toward immediate action.
Examples include:
- New product launches
- Sales or service promos
- Time-limited offers
- Event hype videos
- Service explainers
Think energy, movement, clear call to action. These are built to convert.
Key Differences (So You Never Confuse Them Again)
| Corporate Video | Promotional Video |
| Big-picture brand storytelling | Specific product or campaign focus |
| Timeless content | Time-sensitive or seasonal |
| Builds trust | Drives action |
| Used across years | Used across campaigns |
| Emotional or cultural messaging | Benefit-driven and CTA focused |
Both are powerful—but they serve very different goals.
So… Which One Do You Need?
Ask yourself:
- Are you introducing your brand to new people? → Go corporate.
- Are you trying to sell or promote a specific thing? → Promo is your move.
- Want to do both? Then build a strategy with both formats in play—that’s what smart brands are doing right now.
At Nick Addison Photography, we shoot, cut, and deliver both—with styles that fit your voice and visuals that stop the scroll.
👉 Check Out Our Portfolio of Corporate + Promo Work
Still Not Sure?
No worries. That’s what we’re here for.
We’ll help you figure out what works for your goals—and create a video that looks sharp, sounds real, and actually gets watched.
