From Raw Footage to Final Cut: Understanding Video Editing in Melbourne
You’ve shot the footage. You’ve got the lighting, the framing, the takes. But raw video is just the start. Video editing is where it becomes something watchable, shareable, and—if done right—unforgettable. Whether you’re creating a corporate video, product spot, or brand story, post-production is where the real magic happens. 1. The Edit Is Where the […]
Corporate vs Promotional Video: Which Does Your Business Need?
You need a video for your business—but what kind?A corporate video? A promotional video? Aren’t they the same thing? Nope. And choosing the wrong one could leave you with content that doesn’t hit the mark. So let’s break it down—what each one actually is, when to use them, and which one’s right for your goals. […]
How to Plan a Training Video That Staff Will Actually Watch
First thought when it comes to training videos?Too long. Too stiff. Too much like a 2008 PowerPoint with voiceover. Feeling forced into watching something just for your paycheck. But done right? A training video becomes your most valuable internal asset—the one that saves you time, reduces errors, and gets people actually paying attention. Here’s how […]
What Makes a Brand Video Actually Watchable?
Let’s be honest—most brand videos out there are a snoozefest.Stock music. Wooden voiceovers. B-roll of handshakes and coffee mugs.You’ve seen them. You’ve skipped them. So how do you make one people actually watch… and remember? Here’s the difference between “just another video” and something that earns the replay. 1. Stop Selling, Start Storytelling The number […]
Behind the Lens: A Day in the Life of a Melbourne Videographer
Think “videographer” and you probably imagine someone running around with a camera, chasing light and dodging tripods. Fair. But behind every sharp frame, smooth cut, and polished brand video is a creative grind you don’t always see. So here’s a peek inside what a shoot day looks like at Nick Addison Photography—a Melbourne-based team of […]
The Art of Visual Storytelling: Elevating Your Brand with Video
In a scroll-happy, skip-heavy world, stories are what make people stop. That’s why the best videos don’t just look good—they make you feel something. Whether it’s a branded campaign, product feature, or a corporate message, visual storytelling is what turns attention into connection. Here’s how it works—and how to use it to your brand’s advantage. […]
Drone Photography Melbourne: 5 Use Cases You Haven’t Thought Of
When most people think of drone photography, they picture sweeping real estate shots or dramatic skyline views. And yeah—those are cool. But drone content can do way more than just make things look big from above. If you’re a Melbourne business, creator, or marketer, here are 5 unexpected ways to use drone photography that go […]
How to Choose the Right Videographer in Melbourne for Your Brand
You’ve decided to create a video for your brand. Great start.But here’s the part no one tells you—the wrong videographer can make the whole thing fall flat. Whether you’re building a brand story, launching a product, or refreshing your website, choosing the right videographer isn’t about price or gear. It’s about creative alignment, communication, and […]
Why Corporate Video Production in Melbourne Beats Stock Footage
Stock footage has its place—but let’s be real, it rarely tells your story. If you’re a Melbourne brand trying to connect with your audience in a meaningful way, leaning on generic clips from who-knows-where isn’t just lazy—it’s forgettable. And in 2025, forgettable is fatal. So here’s why investing in corporate video production is the smarter […]
